November 2026
Back-to-school advertising in Australia: reaching parents in school book parcels
The simplest way to put a physical offer in front of Australian school parents this summer is inside the parcel that brings their kids' books for next year. Through our exclusive partnership with Campion.com, ParcelAds go into e-commerce parcels of school books and stationery…
How to measure parcel insert advertising when TV is running too
You measure a parcel insert campaign the way you'd measure any direct response channel, with one extra step when TV is on air. Count the inserts that actually went out in parcels, give the parcel its own codes, landing page and affiliate tracking…