Best Practice Example
The ParcelPush team has designed and analysed hundreds of voucher flyer creatives over time and shares with you a 5-step guide about how to design the perfect flyer with a voucher code offer on it in order to get the highest possible conversion rate results for your webshop:
Step 1: Print Size And Weight
We have found a DL-sized format (99x210mm) at 150gsm or 175gsm to work the best for the following reasons:
Step 2: Copy writing And Text Elements
The copy of your flyer is crucial and these are the standard elements that need to be worded according to your brand guidelines:
Step 3: Define Your Offer And Set Up The Right Conversion Tracking
This is probably the most important part, which many advertisers still get wrong although all marketing should really be made trackable. Always use these three elements for a flyer with a voucher code offer on it:
Step 4: Design and Layout
You need a graphics designer or an agency like ParcelPush, who is experienced in Photoshop to get this right as the design really makes a difference. Here are our design tips to get it right:
Step 5: Create And Test Different Versions Of Your Flyer By Measuring Results
Graphics Designers need to think like managers or entrepreneurs in today's data-driven world and need to find ways to learn and iterate designs quickly. Hence there is no way around AB testing different designs. Here are a few tips how to do design AB testing correctly:
42% of Australian consumers prefer to receive vouchers or coupons in the postal mail, while only 25% would like to receive such offers electronically via email, according to a recent Australia Post Consumer survey around mail findings. The statistic shows an even more promising result for brochures or catalogues which 51% of Australian consumers would prefer to receive via postal mail while only 14% would prefer to receive them via email. 84% the Australian people open their mail on the day it’s received (up 3% on last quarter), illustrates that people are genuinely interested in opening and reading their mail.
The survey results strengthen the above-the-line marketing channel around flyer distribution and especially great offers delivered as inserts within e-commerce boxes can be expected to show great conversion rates for online retailers. The survey strengthens this argument by stating "When thinking about the multitude of messages consumers are exposed to every day via email, television, daily, newspaper, magazines and outdoor billboards, the letterbox as a channel has great potential when the message needs to stand out from the clutter."
Letterbox distribution has been the traditional way in finding buyers for your services both at a local area and national basis. Despite the onset of the internet (....and email spam), printed Flyers/Vouchers are still very well accepted into households and are acted upon. Printed promotional mail with a "Call to Action" have one of the highest acceptance rates compared to other forms of direct marketing.
As with all successful marketing programs, you must target where you want your advertising dollar spent.
Inserting Flyers/Vouchers/Samples into ecommerce parcels together with a targeted letterbox distribution you are able to increase your conversion rate, cost effectively.
As an example, a Tree Arborist can target (via parcel insertions) to many scattered homes across a metropolitan area and they can also target some local area marketing via letterbox deliveries to all houses (not home units) in areas they are going to work in or are currently working in. This type of targeting ensures cost effective marketing and assists the Arborist with their work scheduling, etc.
Distribution of Flyers intelligently targeted, frequently distributed and offering something special for the recipient certainly assists with your success.
We are based in Sydney and serve large Australian marketing agencies and advertisers while cooperating with online retailers across AU and NZ.
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