ParcelPush cooperates with THE ICONIC, BrandsExclusive, DealsDirect and oo.com.au in running high volume box insert campaigns for advertisers
October 1st, 2013: ParcelPush, the insert marketing specialist based in Sydney has teamed up with Australia’s leading online retailers to wow Australian online consumers with extra goodies within their online orders leading up to Christmas this year.
Advertisers can now add their targeted offers or samples into hundreds of thousands of parcels each month reaching consumers in a very positive moment – at the time of opening their online orders.
Daniel Jarosch, Managing Director at brandsExclusive: “We, at brandsExclusive, always try to deliver the best fashion, lifestyle and home ware products as well as the best customer experience to our members. We work with ParcelPush towards the goal of making our customers even happier when they open up their brandsExclusive box.”
Andreas Otto, Managing Director at THE ICONIC: ”We loved the idea of surprising our customers with a little extras in their box, especially if it adds value and complements our fashion or beauty products.”
Craig Morris, Co-founder and Director at ParcelPush: “Our team maximises the conversion rates and customer satisfaction of both retail partners and advertisers ensuring that the right offers go into the right parcels and we have even invented a new advertising form that sticks to the outside of a box.”
ParcelPush has not only signed up THE ICONIC, brandsExclusive, DealsDirect and oo.com.au, but many smaller retailers as well, servicing categories such as fashion, lifestyle, footwear, car parts, pharmaceuticals, ladies lingerie, baby products, DVDs or electronics. Advertisers can run AB tests across different product groups to optimise conversion rates even in niche segments.
ParcelPush is the specialist for inserting flyer coupons or samples into e-commerce parcels. ParcelPush brings online retailers and advertisers together allowing them to choose from attractive opportunities within a password-protected online network. ParcelPush Pty Ltd is based in Sydney and was founded in 2012 by Craig Morris, an experienced general manager and e-commerce entrepreneur Bjorn Behrendt.
About THE ICONIC
Founded in late 2011, THE ICONIC is Australia’s leading online fashion retailer. Customers can choose from more than 500 brands and over 45,000 products. THE ICONIC sets the bar in Australian online retail, offering its customers free overnight shipping, 100 day free returns, and 3 hour delivery in Sydney. Find out more about THE ICONIC on Facebook: www.facebook.com/IconicAU
brandsExclusive is Australia’s leading online shopping destination for fashion and accessories. Our community of savvy shoppers enjoy their favourite Australian and international labels at insider prices - up to 70% off retail. We work closely with over 800 premium brand partners to secure the best available offers on exclusive products for our members.
For further information please contact:
Tel: 1300 436 806
Craig Morris: firstname.lastname@example.org
Bjorn Behrendt: email@example.com
Press Release: ParcelPush Launches Australia’s First Advertising Network For E-commerce Parcel Inserts
February 27th, 2013: ParcelPush, the insert marketing specialist based in Sydney has launched Australia’s first advertising network for e-commerce parcel inserts under www.parcelpush.com.au already distributing over 200,000 inserts per month.
Inserts into e-commerce packages are a targeted way for advertisers in attracting new customers among online shoppers and especially baby boomers through direct marketing or national brand campaigns. The flyers, samples or vouchers reach the consumer in a positive moment and show high conversion rates especially in conjunction with a coupon offer.
In addition Australian online retailers and eBay powersellers of any size can now connect with advertisers through ParcelPush and leverage inserts as an attractive way to reduce shipping costs while giving value to their customers with attractive offers.
Everyone benefits by bundling insert capacities through the ParcelPush network: online retailers benefit by making additional revenue through inserts while providing a value-add to their customers, advertisers can reach out to active online shoppers by targeting specific product categories through large nation-wide campaigns across Australia and New Zealand.
E-commerce insert marketing was pioneered in the US and Europe through Amazon and even reached the European e-commerce long-tail in the last few years. The largest proportion of e-commerce shipments are handled by small to medium sellers and online shops.
ParcelPush is the insert marketing specialist around e-commerce parcels who brings online retailers and advertisers together. ParcelPush Pty Ltd is based in Sydney, NSW and was founded in 2012 by Craig Morris, an experienced general manager and e-commerce entrepreneur Bjorn Behrendt, who also is a co-founder of StyleTread.com.au.
For further information please contact
Tel: 1300 436 806
Download press release as PDF
We are based in Sydney and serve large Australian marketing agencies and advertisers while cooperating with online retailers across AU and NZ.
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