FAQs
What is ParcelPush?
ParcelPush is a division of MarketingPush Pty Ltd operating since 2011. We are Australia’s Insert Marketing and Flyer Distribution Specialist revolutionising flyer and sample distribution through targeted insertions into e-commerce shipments locally, nationally and across New Zealand, we call these in-box ParcelAds. We are based in Sydney, Australia with offices in Bondi Junction.
How does it work?
ParcelPush has built up a network of trusted retail partners, which we call publishers. These top online brands deliver thousands of parcels to Australia’s online shoppers every day. Our publishers have agreed to place up to 4 inserts into each box they ship. We exclusively manage the in-box ParcelAds for our publishers and coordinate their logistics. As an advertiser you select your targeting criteria e.g. by shopping categories, regions, genders, etc. and we will optimise your campaign for you, so that your offer reaches the most relevant new clients for your business.
What are the benefits for my business?
We will work with you to establish the best outcome for you, your customer and your business leveraging the latest in tracking technologies, AB testing and monthly reporting to help you achieve solid growth on the basis of competitive conversion rates. We can also work with you around all your printed collateral with a personal touch for your customers to make them feel special and want to come back to your business. Essentially we achieve extra revenue for you and our publishers plus more growth and new clients for advertisers, always ensuring that the joint brand value is 1+1=3 aligning non-competing brands with each other.
How much does it cost to join ParcelPush as a ParcelAd Advertiser?
As an advertiser, you can join our network for free! No hidden costs, no catch, absolutely 100% obligation free. Simply sign up with us and we will present the publishing opportunities to you that match your targeting criteria. Once you decide to lock in a ParcelAd campaign with us, you either pay us a standard CPM rate of $149 AUD plus GST or a hybrid fee with a CPM of $99 + your best affiliate program CPA success fee.
Why is ParcelAd campaigns are often more effective than traditional distribution methods?
Shopping makes everybody happy and you reach out to online shoppers within their homes. ParcelAds reach the consumer in a positive moment, when he or she opens up the eagerly awaited shipment. The excitement in that moment is comparable with Christmas / Birthdays and makes online shopping so special. The consumer perceives the inserts as additional value, especially if the flyer represents a discount or voucher code or something exclusive that is relevant to the product her or she has purchased. The likelihood that the consumer will soon go online again, e.g. to leave a seller feedback on eBay or to confirm the receipt is high and therefore the likelihood also increases for the vouchers to be used rather than being thrown away, which often happens to other forms of direct mailings or street promotion materials.
How do you ensure that the flyers are really distributed?
All retail partners have signed contracts and are trusted partners, which get visited regularly. In addition ParcelPush performs test purchases from time to time plus consults the advertiser to use special conversion rate measurements such as voucher codes or special landing pages which track and show the success of ParcelPush’s targeted distribution, generally higher than traditional direct marketing campaigns.
How do you measure the conversion rate?
During the consulting and ramp-up stage we ensure that you have embedded proven methods to track the success such as promotional codes, tracked phone numbers or landingpages. We than ask you to send us weekly feedback about the conversions which we compare with the insert volumes that got pushed out through parcel deliveries. Example: A distribution partner has reported back that he delivered 1,000 flyers during the last week and you as an advertiser reported 15 voucher code redemptions during the same week, which is a 1.5% conversion rate.
What kind of targeting does ParcelPush offer?
Since ParcelPush only works with online retailers all inserts are targeting 100% online shoppers with either credit cards or Paypal. They qualify in general through:
- Computer / Internet access
- Tech savvy / early adopters
- Mid to high incomes
- Credit Card owners
- Often Paypal account owners
- Mobile phone users
- High percentage of baby boomers (see website for a free Nielsen Survey download)
- Often active on social media, such as Facebook, etc.
Traditional flyer distribution through letterbox mailings or street promotions does not target online shoppers only, which gives ParcelPush an advantage especially if the inserts promote online offerings as well.
Additionally ParcelPush offers Premium targeting, which breaks down the distribution by product category, product type, sport, hobby, gender or even postcode if capacity is available within the ParcelPush distribution network. Start configuring your campaign now.
Where did we get the idea for ParcelPush?
Bjorn Behrendt, one of the co-founders of StyleTread, often got approached by other online retailers to insert their flyers into the StyleTread shoe deliveries plus a good friend of him had successfully grown a similar business model in Germany, France and the UK.
The original idea comes from Amazon though pushing hundreds of thousands of flyers out each day targeted by product and category attributes. Australia was missing a reliable service to connect classical direct marketing with the ecommerce world.
How does the 360 degree process work for advertisers?
First ParcelPush discusses your marketing and affiliate program strategy and goals with you, e.g. brand messaging, product specifications, target groups, multi-media mix, supporting campaigns, offers, tracking, KPIs etc… then ParcelPush suggests different ways of tracking the ParcelAds, which get embedded into the design. ParcelPush can also suggest different design alternatives designed by our graphic designers, in cases where the advertiser does not have an internal design department or creative agency. The next step is to discuss the time frame and volume of the campaign and whether it is a national or regional campaign. ParcelPush recommends to do a trial of at least 10,000 parcel pushes in order for the team to collect enough data. Once agreed, ParcelPush then initiates the printing and kicks off the push strategy by selecting the right distribution network. Once the flyers are printed they get shipped directly to the warehouse of the distribution partner, whose team starts distributing immediately. ParcelPush collects both advertiser and retailer data on a weekly basis throughout the campaign which allows short-term targeting / conversion rate optimisations. Once the campaign is finished a final report is prepared for the advertiser.
Can I become a Publisher and an Advertiser with ParcelPush as well?
Yes! There are benefits for you as a Publisher if you would like to Advertise through ParcelPush. You can find out a little more about advertising through Parcel Ads. Find out more here or email craig@parcelpush.com.au
How quickly can ParcelPush start a campaign?
ParcelPush can initiate the distribution of flyers right away. The setup of a new 360 degree campaign is done within a few working days. Normally the consulting, design and printing takes 3-7 work days before the distribution can start, but largely depends on how quick the advertiser can move.
How many flyers can ParcelPush distribute?
ParcelPush can easily distribute several hundred thousand flyers each month. During busy advertising times, e.g. the weeks before Christmas, Mothers Day or Easter, ParcelPush may run into network limitations. It is therefore recommended to book campaigns for these seasons early. During back-to-school periods in December and January an an additional 0.6m Aussie families are waiting to receive your offer within their school book deliveries.
What other services does ParcelPush offer?
ParcelPush offers each service separately as well, e.g. design, printing, consulting or distribution only. In addition ParcelPush can organise traditional letterbox distribution as well in case a specific suburb or district needs to be targeted (local area mass marketing). Please review our full portfolio of marketing services here.
What is the recommended flyer format and what paper is being used?
ParcelPush recommends an A6 or DL format, 150 gsm, full colour gloss, double sided. In case more content needs to be placed on the flyer, then A5 or A4 can work as well. Paper used in the printing process is FSC (Forest Stewardship Council) accredited meaning it comes from a sustainable (plantation timber only) source. Recycled paper can be an option at a higher cost depending on the Recycle %
Where does ParcelPush distribute flyers?
ParcelPush can distribute flyers and samples all across Australia and New Zealand!
How can I contact ParcelPush?
Call us to get a free quote on 0418812565 or send us an email craig@parcelpush.com.au