Press Release: ParcelPush Launches Australia’s First Advertising Network For E-commerce Parcel Inserts
February 27th, 2013: ParcelPush, the insert marketing specialist based in Sydney has launched Australia’s first advertising network for e-commerce parcel inserts under www.parcelpush.com.au already distributing over 200,000 inserts per month.
Inserts into e-commerce packages are a targeted way for advertisers in attracting new customers among online shoppers and especially baby boomers through direct marketing or national brand campaigns. The flyers, samples or vouchers reach the consumer in a positive moment and show high conversion rates especially in conjunction with a coupon offer.
In addition Australian online retailers and eBay powersellers of any size can now connect with advertisers through ParcelPush and leverage inserts as an attractive way to reduce shipping costs while giving value to their customers with attractive offers.
Everyone benefits by bundling insert capacities through the ParcelPush network: online retailers benefit by making additional revenue through inserts while providing a value-add to their customers, advertisers can reach out to active online shoppers by targeting specific product categories through large nation-wide campaigns across Australia and New Zealand.
E-commerce insert marketing was pioneered in the US and Europe through Amazon and even reached the European e-commerce long-tail in the last few years. The largest proportion of e-commerce shipments are handled by small to medium sellers and online shops.
ParcelPush is the insert marketing specialist around e-commerce parcels who brings online retailers and advertisers together. ParcelPush Pty Ltd is based in Sydney, NSW and was founded in 2012 by Craig Morris, an experienced general manager and e-commerce entrepreneur Bjorn Behrendt, who also is a co-founder of StyleTread.com.au.
For further information please contact
Tel: 1300 436 806
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We just launched our new network pages where our advertising and retailing partners can view updates around the latest distribution and insert opportunities. This solution is designed also for the long-tail of e-commerce e.g. all online shops or eBay powersellers can participate with a minimum monthly shipping volume of 500 orders. http://www.parcelpush.com.au/network.html
We have an exciting news for advertisers: We have now grown 200,000 monthly insert opportunities and the first slots of up to 5 flyers per insert have already been sold.
Back in the old days in the 1990s insert marketing was heavily used by the financial and telecoms sector. Consumer magazines accounted for 69% of all inserts in 1996* and often the inserts would simply fall out of the magazines or just remain for seconds in the hands of consumers. The internet and online retail revolution changed all of that. Voucher codes can now be redeemed online much quicker and who doesn't like to order something online and have that almost "Christmas-like" feeling, when the parcel arrives at home. Flyers that get inserted into eCommerce parcels are an excellent way to reach online consumers in a positive moment.
Letterbox distribution has been the traditional way in finding buyers for your services both at a local area and national basis. Despite the onset of the internet (....and email spam), printed Flyers/Vouchers are still very well accepted into households and are acted upon. Printed promotional mail with a "Call to Action" have one of the highest acceptance rates compared to other forms of direct marketing.
As with all successful marketing programs, you must target where you want your advertising dollar spent.
Inserting Flyers/Vouchers/Samples into ecommerce parcels together with a targeted letterbox distribution you are able to increase your conversion rate, cost effectively.
As an example, a Tree Arborist can target (via parcel insertions) to many scattered homes across a metropolitan area and they can also target some local area marketing via letterbox deliveries to all houses (not home units) in areas they are going to work in or are currently working in. This type of targeting ensures cost effective marketing and assists the Arborist with their work scheduling, etc.
Distribution of Flyers intelligently targeted, frequently distributed and offering something special for the recipient certainly assists with your success.
We are based in Sydney and serve large Australian marketing agencies and advertisers while cooperating with online retailers across AU and NZ.
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