# ParcelAds by ParcelPush

> ParcelPush runs ParcelAds, a tangible media channel in Australia and New Zealand. Advertisers' flyers, vouchers and samples go inside the e-commerce parcels of non-competing online retailers, with a near 100% open rate because every parcel gets opened. Campaigns are targeted by retailer category and tracked with codes, landing pages, QR codes or affiliate platforms. ParcelPush is a division of MarketingPush Pty Ltd.

## What ParcelAds are
- Printed inserts (A6 or DL flyers on 150gsm FSC paper, vouchers, samples, pamphlets and catalogues) added to outgoing online orders by the retailer's pick-and-pack team.
- Never placed in a competing retailer's parcel. Usually 2-3 offers per box.
- Used by national advertisers and media agencies as a tracked, physical response channel next to TV, BVOD and digital. Brands that have used ParcelAds include HelloFresh, Naked Wines and Mad Paws.

## Key pages
- [ParcelAds media channel for advertisers](/advertisers.html): targeting by 18 retailer categories, gender or region; tracking via Impact.com, Commission Factory, AWIN and Brandcrush; hybrid CPM plus CPA pricing; 10,000 to 20,000 trial offer.
- [ParcelAds FAQ](/faq.html): minimum test (10,000 recommended), lead times (3 to 7 working days), formats, seasonal booking (Christmas, Mother's Day, Easter, and back-to-school between November and January, when up to 0.5m households can be reached for advertisers who book early), weekly reporting.
- [Services and pricing](/services.html): how the network works and what it costs to join.
- [ParcelAds for online retailers](/for-retailers.html): retailers are paid for every flyer or sample they insert; inserts are delivered free to the warehouse.
- [Reaching Australian parents](/australian-parents.html) and [pet owners](/australian-pet-owners.html).
- [ParcelAds for media agencies and planners](/media-agencies.html): how agencies brief, test and track ParcelAds.
- [Blog](/blog.html): guides on planning, buying and measuring parcel insert advertising.

## Company
- ParcelPush is a division of MarketingPush Pty Ltd, operating since 2013. Suite 711, Level 7, 1 Newland Street, Bondi Junction NSW 2022, Australia. 100% Australian owned.
- Directors and co-founders: Craig Morris and Bjorn Behrendt.
- Other MarketingPush divisions: LetterboxPush (letterbox distribution) and PrintPush (printing).
- Parent site: https://www.marketingpush.com.au

## Contact
- Craig Morris, WhatsApp or mobile: 0418 812 565
- Email: craig@parcelpush.com.au
- Office: 1300 436 806
- Free 30-minute video consultation: https://www.parcelpush.com.au/online-sellers-sign-up.html
- Postal: MarketingPush Pty Ltd trading as ParcelPush, Suite 711, Level 7, 1 Newland Street, Bondi Junction NSW 2022, Australia

## Optional
- [Privacy policy](/privacy-policy.html)
- [Terms](/terms.html)
- [Press releases](/press-releases.html)