ParcelPush Corporate Blog - ParcelPush Pty Ltd

How to turn your pick&pack fulfilment area into a profit center

14/3/2023

Your pick & pack area controls the consumer experience around receiving and opening the desired eCommerce delivery, but does your fulfilment team directly benefit from anything or even record their own profits?

Is your logistics area their own profit center with the highest moral and being able to afford to buy a new pingpong table or a new fridge?

Well, it is very easy for you to turn your dispatch area into a profit center by working hand in hand with us and your brand department in selecting valuable brands that wish to be included as a nice little extra in your boxes lifting the perceived value and loyalty. We call them: ParcelAds, although they not only include printed collateral with valuable offers, but also samples. Real products your customers can touch, smell, taste and feel.

If you sign up with us a a retailer, we manage the whole profits for you. All your fulfilment department needs to do is report back stats and send us an invoice. We manage the process, partners, logistics and for some of our partners we even stack the pick&pack stations.

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Best Practice ParcelAd Tracking

4/3/2022

We recommend to all of our clients to always have every flyer interaction tracked, which really is best-practice and almost a must-have in order to be able to analyse data of AB tests. These are the best practices we recommend:

QR Codes have long reach mass market consumer acceptance and best practice is to URL-encode UTM tags e.g. for Google Analytics at the end of a landingpage URL.
Tiny URLs: In case you want to print a URL, consider a short URL that is easy to enter on a mobile phone, since 60-80% of traffic is mobile these days. We recommend www.bitly.com and then change to a nicely readable short URL
Coupon Codes: Classic way to track conversions. Link your coupon code to a valuable AUD value rather than a percentage off e.g. with a minimum spend, which has proven more successful and make the flyer look similar to a dollar note in terms of sizings.
Text messaging or calls through a tracked phone number. Happy to assist with the setup.
Dedicated Landingpages: Have dedicated landingpages for each campaign, channel and source, so that you can track the direct traffic from them... it is ok to make them short e.g. /ak /12 /go /new /signup...

New Ad Planner For Advertisers

11/6/2020

We have just launched this new online ad planner for advertisers, which allows for easy configuration of the desired insertion campaign and advertising format. Advertisers can specify which demographics and shopping categories to target and select different options around the marketing materials. Once the ParcelPush campaign is configured and submitted, advertisers receive the link to review and compare the different pricing options such as regular delivery, BYO delivery or our hybrid pricing model with a success fee...

Promote your local business in Sydney leading up to Christmas 2018

1/11/2018

We have some very interesting options for local advertisers in Sydney to go out as a second or third flyer with some of our regular letterbox drops in Sydney this year.

Advantages for you:

Fully GPS-tracked, so that you can analyse the results on a street-level.
Only non-competing companies in one letterbox campaign.
Favourable rates as a second or third flyer in one campaign or solo-premium campaigns, so that your ad hits the letterbox exclusively.
Options to go national e.g. through our unaddressed mail services.
360 degree service: We plan for you, print for your, collate for you and deliver.
5 years of experience.
Based in Sydney. 100% Aussie owned and operated.

ParcelPush Pty Ltd adds Unaddressed Mail Services

25/10/2017

LetterboxPush.com.au - a division of ParcelPush Pty Ltd has added unaddressed mail services powered by AusPost to its service portfolio, after many advertising clients requested nation-wide letterbox services.

"Unadressed Mail allows us to also reach locked-up office buildings or apartment blocks, which we previously weren't able to reach through our own network of posties." says Craig Morris, one of the directors of the business. "Previously we operated our GPS-tracked services in Sydney, Brisbane and Melbourne, but now we are able to reach 11.3m letterboxes across the country", he continues.

ParcelPush Pty Ltd took the logical step to also utilise its printing and logistics capabilities, which completes a 360° service for advertisers that would like to try unaddressed mailings without going through the hassle of applying, lodging, labelling and distributing the collateral themselves. All steps are taken care of by the experienced LetterboxPush team without additional costs.

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5 lessons learned in Australian insert marketing

24/5/2016

CREATIVE: Sometimes a thick and fancy brochure with loads of product images in it converts less good then a simple double-sided DL flyer. Our secret in designing DL flyers: Most of the time, less is more. Keep it simple stupid and try not to make your creative to text heavy, but focus on one or two key reasons WHY consumers should use your product. We even have one advertiser that gets great conversion rates by heaving us print a simple white peace of paper as a flyer with a black colored hand-written note on it and a number to call. Think outside of the box. Be different. Yes, colors and faces of happy people work most of the time! Try to avoid too many font types (3 should be enough including the small font for the fine print) and maximize the size of your key message. Don't forget your logo of course: There is no branding value without a logo plus a clear call-to-action is always helpful. We also advise our clients to change their creatives at least twice every quarter to keep consumers "entertained", since some consumers will receive more than one insert for sure over time. Most advertisers run dozen of different creatives at the same time... Use a graphics designer who really gets your customers and not just any random one you find on the web.
OFFER VALUE: We get the question a lot, if a $ offer works better than %... In the end the answer is only given through statistical relevant AB testing that we usually run for our clients, BUT after talking to hundreds of advertisers and consumers plus having run thousands of campaigns, I reckon a solid $XX OFF would always work. Simple formula: The higher the coupon code offer the higher the conversion. We ran $100 wine vouchers and guess what: They converted like crazy. But please do the math to see what you can afford, what cohort you are looking at and what the customer lifetime value is in order to calculate a proper $ off value that gets you a decent CPA counting in our premium CPMs as well with a decent ROI. A fancy $35 voucher is not worth much if your customers churn after redeeming it - especially in subscription-based business models. We also recommend to make the dollar value really large and visible taking up over 30% of the space of the front. Give it at least the dimensions of a dollar note. The more it feels like money the better. Please make sure your offer is at least valid for 3 month if you work with us, since the different distributors we work with all have different speeds in pushing out your parcel inserts and you would want to make sure that there are at least 2-3 weeks left in the offer time frame after the last parcel inserts left the warehouses.

MEASURING: We strongly advise to use unique and simple landingpage URLs for each insertion campaign also for AB testing purposes in order to measure the conversion from "inserts delivered" to "clicks" plus unique coupon codes to measure the conversion rate from "clicks" to "redemption" plus you would want to include some sort of a signup / opt-in on the landingpage to at least capture an email even without a code redemption, so that the conversions from "clicks" to "email leads" show you a good cost per lead ratio for your marketing spend as well. If your IT team is swamped, contact us and we will set it up for you.
AB TESTING: We often get advertisers that want us to run "AB tests" with creatives that look complete different, but what is the point, really? Of course we will find out which one converts better, but we wouldn't really be able to conclude why it worked better, if all elements of the creative were different. AB tests should have ideally only one dimension / element that differs and that is being tested in the test, e.g. different headline versions, different facial shot, different background color, different AUD value, but the rest needs to stay the same... The most popular insertion AB test we run for our clients is Distributor A vs. Distributor B with exactly the same flyer and that makes sense. That is really what we are here for anyways: To optimise the campaigns of the advertisers and to find the perfect distribution channel mix within our network, which brings us to the last and most important point:
DISTRIBUTORS: This one is huge and it is the key value proposition of ParcelPush... Which distribution partner to choose!? Which ones have competitive constraints? How to best match target demographics!? How to align the offer with the product shipped!? How to organise the logistics!? How to make the most out of the moment when the consumer opens the box? How to create a 1+1=3 effect using the advertisers strong brand and the brand of the distribution partner delivering the ad within their box!? For most of our large distribution partners such as Aussie Farmers, Kogan, THE ICONIC, StyleTread, Catch, OzSale, DealsDirect, Quickflix, Peppermayo etc. we have now created a branded premium envelope that carries up to 6 partner offers in it. On the outside it says something like this: "DELIVERING SHOE HAPPINESS PLUS A SPECIAL GIFT FOR YOU" or "EXCLUSIVE OFFERS FROM FRIENDS"! Customers love this extra treat and it reaches them in a very positive moment: When opening the box with a new product.Typically the advertisers share their product marketing strategy, client demographics and goals with us upfront and we then work out the ideal distribution mix to get the campaign or the AB testing started plus we then vary it over time. In the end however all of our distribution partners reserve the right to pre-approve any creative that goes into their boxes, which is very important despite us paying money to them. Most of the time, we get it right in one go though. Once we found the perfect match, our advertisers typically keep re-booking with us using campaigns in 50,000 increments. Although many choose to advertise with us throughout the whole year within their favorite distributors, we typically enforce a one month break after each campaign with a particular distributor, in order to keep the envelope interesting and engaging.

Originally published by our co-founder and director Bjorn on LinkedIn: https://www.parcelpush.com.au/blog/how-to-design-the-perfect-flyer-with-a-voucher-offer-5-step-guide-with-tips-for-online-retailers

We are launching a new printing division...

4/3/2016

Our advertisers asked for it and we have listened. We will soon offer very competitive printing products on our new website: www.printpush.com.au - which is still running in beta mode... Advertisers will soon be able to select from printing products such as DL-sized flyers, brochures, door hangers or A4 letters at great discount rates. We proudly print in Sydney... More about the website launch soon.

AUSSIE FARMERS, OZSALE AND CATCH GROUP SELECT PARCELPUSH TO GIVE CUSTOMERS ADDED VALUE

16/10/2015

Three of Australia’s most successful online retailers are now surprising their customers with exclusive offers.

Aussie Farmers Direct, OzSale and CatchGroup customers will receive an envelope with exclusive treats within their home delivery boxes.
Top brands wanting to partner with Aussie Farmers, OzSale or Catch Group can now reach online shoppers in a positive moment…when opening the box.
ParcelPush manages the process end to end.

Sydney, 15th October 2015: Aussie Farmers Direct, OzSale and CatchGroup have entered into an agreement with Australia’s leading inserts specialist ParcelPush Pty Ltd to exclusively manage their collated partner envelopes and samples.

Advertisers are now able to reach out to thousands of online shoppers every month by way of including a special offer, sample or coupon code within the envelopes. ParcelPush will not only manage the advertiser selection on behalf of these three large retailers, but will also work actively with the advertisers in developing the right offers, sample sizes and creatives complementing the Aussie Farmers, OzSale and Catch of the Day experiences. The 360degree service of ParcelPush includes high quality printing with competitive rates using a Sydney-based print factory, automated envelope collation, logistics coordination and conversion rate optimisation.
Duncan Kirk from Aussie Farmers Direct said: “ParcelPush was the right fit for us. They have scale, experience and a track record of building compelling offers that we felt would resonate with our customers.”

Each box is expected to have 4-6 exclusive offers inside, ranging from digital download offers, to cleaner specials, shoe vouchers, car repair discounts or gift vouchers for kids toys.
Director and co-founder of ParcelPush Pty Ltd, Bjorn Behrendt said: “We are extremely pleased to be able to work with such well-known brands as Aussie Farmers, OzSale and Catch after having successfully managed the inserts volume for other companies such as THE ICONIC, Pharmacy Online or StyleTread in the past few years. Thousands of Aussie Farmers, OzSale and Catch Group customers across Australia will receive their partner envelopes inside their food delivery boxes within the next couple of days.”

About ParcelPush
ParcelPush is Australia’s leading inserts and sample distribution specialist that forms the link between inserts distributors and national advertisers. The 3-year old company is 100% Australian owned and handles the end-to-end processes on behalf of its clients Australia wide. The company has invested into innovative processes in coordinating, printing, collating and distributing inserts, flyers and samples via parcels or letterbox envelopes. ParcelPush has offices, storage and production facilities in Bondi Junction, Kingsgrove, Mortdale, Brisbane and Melbourne.

For further enquiries, please contact:
Craig Morris (Director and Co-Founder)
[email protected], 1300 436806, www.ParcelPush.com.au

powerful opportunity for online sellers

2/6/2015

We have just launched our special offers envelope for sellers that sell through marketplaces such as eBay, Gumtree, Amazon or others. Do you run your own online selling business? CHECK OUT THIS INSERT OFFER that might make your customers very happy. It surely increases customer loyalty, since everyone loves a little extra...

insert a magazine into your box and earn up to $1

2/6/2015

ParcelPush Blog

We are based in Sydney and serve large Australian marketing agencies and advertisers while cooperating with online retailers across AU and NZ.

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John Maynard Keynes (1883 - 1946), preface to The General Theory of Employment, Interest and Money.