We recommend to all of our clients to always have every flyer interaction tracked, which really is best-practice and almost a must-have in order to be able to analyse data of AB tests. These are the best practices we recommend:

1. QR Codes have long reach mass market consumer acceptance and best practice is to URL-encode UTM tags e.g. for Google Analytics at the end of a landingpage URL.
2. Tiny URLs: In case you want to print a URL, consider a short URL that is easy to enter on a mobile phone, since 60-80% of traffic is mobile these days. We recommend www.bitly.com and then change to a nicely readable short URL
3. Coupon Codes: Classic way to track conversions. Link your coupon code to a valuable AUD value rather than a percentage off e.g. with a minimum spend, which has proven more successful and make the flyer look similar to a dollar note in terms of sizings.
4. Text messaging or calls through a tracked phone number. Happy to assist with the setup.
5. Dedicated Landingpages: Have dedicated landingpages for each campaign, channel and source, so that you can track the direct traffic from them... it is ok to make them short e.g. /ak /12 /go /new /signup...

We have just launched this new online ad planner for advertisers, which allows for easy configuration of the desired insertion campaign and advertising format. Advertisers can specify which demographics and shopping categories to target and select different options around the marketing materials. Once the ParcelPush campaign is configured and submitted, advertisers receive the link to review and compare the different pricing options such as regular delivery, BYO delivery or our hybrid pricing model with a success fee...

We have some very interesting options for local advertisers in Sydney to go out as a second or third flyer with some of our regular letterbox drops in Sydney this year.

Advantages for you:

1. Fully GPS-tracked, so that you can analyse the results on a street-level.
2. Only non-competing companies in one letterbox campaign.
3. Favourable rates as a second or third flyer in one campaign or solo-premium campaigns, so that your ad hits the letterbox exclusively.
4. Options to go national e.g. through our unaddressed mail services.
5. 360 degree service: We plan for you, print for your, collate for you and deliver.
6. 5 years of experience. 
7. Based in Sydney. 100% Aussie owned and operated.

LetterboxPush.com.au - a division of ParcelPush Pty Ltd has added unaddressed mail services powered by AusPost to its service portfolio, after many advertising clients requested nation-wide letterbox services.

"Unadressed Mail allows us to also reach locked-up office buildings or apartment blocks, which we previously weren't able to reach through our own network of posties." says Craig Morris, one of the directors of the business. "Previously we operated our GPS-tracked services in Sydney, Brisbane and Melbourne, but now we are able to reach 11.3m letterboxes across the country", he continues.

ParcelPush Pty Ltd took the logical step to also utilise its printing and logistics capabilities, which completes a 360° service for advertisers that would like to try unaddressed mailings without going through the hassle of applying, lodging, labelling and distributing the collateral themselves. All steps are taken care of by the experienced LetterboxPush team without additional costs. 

Our advertisers asked for it and we have listened. We will soon offer very competitive printing products on our new website: www.printpush.com.au - which is still running in beta mode... Advertisers will soon be able to select from printing products such as DL-sized flyers, brochures, door hangers or A4 letters at great discount rates. We proudly print in Sydney... More about the website launch soon.

Sydney, 15th October 2015: Aussie Farmers Direct, OzSale and CatchGroup have entered into an agreement with Australia’s leading inserts specialist ParcelPush Pty Ltd to exclusively manage their collated partner envelopes and samples.

Advertisers are now able to reach out to thousands of online shoppers every month by way of including a special offer, sample or coupon code within the envelopes. ParcelPush will not only manage the advertiser selection on behalf of these three large retailers, but will also work actively with the advertisers in developing the right offers, sample sizes and creatives complementing the Aussie Farmers, OzSale and Catch of the Day experiences. The 360degree service of ParcelPush includes high quality printing with competitive rates using a Sydney-based print factory, automated envelope collation, logistics coordination and conversion rate optimisation. 
Duncan Kirk from Aussie Farmers Direct said: “ParcelPush was the right fit for us. They have scale, experience and a track record of building compelling offers that we felt would resonate with our customers.”

Each box is expected to have 4-6 exclusive offers inside, ranging from digital download offers, to cleaner specials, shoe vouchers, car repair discounts or gift vouchers for kids toys. 
Director and co-founder of ParcelPush Pty Ltd, Bjorn Behrendt said: “We are extremely pleased to be able to work with such well-known brands as Aussie Farmers, OzSale and Catch after having successfully managed the inserts volume for other companies such as THE ICONIC, Pharmacy Online or StyleTread in the past few years. Thousands of Aussie Farmers, OzSale and Catch Group customers across Australia will receive their partner envelopes inside their food delivery boxes within the next couple of days.”

About ParcelPush
ParcelPush is Australia’s leading inserts and sample distribution specialist that forms the link between inserts distributors and national advertisers. The 3-year old company is 100% Australian owned and handles the end-to-end processes on behalf of its clients Australia wide. The company has invested into innovative processes in coordinating, printing, collating and distributing inserts, flyers and samples via parcels or letterbox envelopes. ParcelPush has offices, storage and production facilities in Bondi Junction, Kingsgrove, Mortdale, Brisbane and Melbourne. 

For further enquiries, please contact:
Craig Morris (Director and Co-Founder)
craig@parcelpush.com.au, 1300 436806, www.ParcelPush.com.au 

We have just launched our special offers envelope for sellers that sell through marketplaces such as eBay, Gumtree, Amazon or others. Do you run your own online selling business? CHECK OUT THIS INSERT OFFER that might make your customers very happy. It surely increases customer loyalty, since everyone loves a little extra...

Many businesses in Australia still use classical marketing KPIs like clicks, CPA, unique visits or page views... all of which are vanity metrics that do not reveal anything about the health and efficiency of a business. Instead businesses should use actionable metrics like conversion rates and efficiency factors to analyse whether or not a marketing channels performs well. At ParcelPush we always do AB testing based on actionable metrics and we encourage our network partners to UTM tag the whole customer journey to see what value is created during each step... In additional actionable metrics help to establish a fair attribution model and to analyse how leads from channel A converted in a channel B, C or D... At Ad Tech Sydney on 18th March 2014 we presented the attached presentation. Please contact bjorn@parcelpush.com.au in case you would like to receive further excel calculators or attribution model readings in PDF format and we are happy to send it to you.