42% of Australian consumers prefer to receive vouchers or coupons in the postal mail, while only 25% would like to receive such offers electronically via email, according to a recent Australia Post Consumer survey around mail findings. The statistic shows an even more promising result for brochures or catalogues which 51% of Australian consumers would prefer to receive via postal mail while only 14% would prefer to receive them via email. 84% the Australian people open their mail on the day it’s received (up 3% on last quarter), illustrates that people are genuinely interested in opening and reading their mail.
The survey results strengthen the above-the-line marketing channel around flyer distribution and especially great offers delivered as inserts within e-commerce boxes can be expected to show great conversion rates for online retailers. The survey strengthens this argument by stating "When thinking about the multitude of messages consumers are exposed to every day via email, television, daily, newspaper, magazines and outdoor billboards, the letterbox as a channel has great potential when the message needs to stand out from the clutter."
Advertisers miss out on the Baby Boomer opportunity in Australia
A Nielsen study from 2012 found out that baby boomers make the most money, they spend it, yet only 5% of advertising is geared toward this segment, which ParcelPush services as a core demographic in the insert marketing space...
Online Shoppers Have High Incomes
Two studies from 2011 and 2012 show that online shoppers have over-proportionally high incomes which makes them an attractive target group for ParcelPush advertisers. ParcelPush delivers all flyers, samples, coupons or vouchers only within ecommerce deliveries even matching the product that got purchased with the right marketing material....
We are based in Sydney and serve large Australian marketing agencies and advertisers while cooperating with online retailers across AU and NZ.
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