Many businesses in Australia still use classical marketing KPIs like clicks, CPA, unique visits or page views... all of which are vanity metrics that do not reveal anything about the health and efficiency of a business. Instead businesses should use actionable metrics like conversion rates and efficiency factors to analyse whether or not a marketing channels performs well. At ParcelPush we always do AB testing based on actionable metrics and we encourage our network partners to UTM tag the whole customer journey to see what value is created during each step... In additional actionable metrics help to establish a fair attribution model and to analyse how leads from channel A converted in a channel B, C or D... At Ad Tech Sydney on 18th March 2014 we presented the attached presentation. Please contact [email protected] in case you would like to receive further excel calculators or attribution model readings in PDF format and we are happy to send it to you.

October 1st, 2013: ParcelPush, the insert marketing specialist based in Sydney has teamed up with Australia’s leading online retailers to wow Australian online consumers with extra goodies within their online orders leading up to Christmas this year.

Advertisers can now add their targeted offers or samples into hundreds of thousands of parcels each month reaching consumers in a very positive moment – at the time of opening their online orders.

Daniel Jarosch, Managing Director at brandsExclusive: “We, at brandsExclusive, always try to deliver the best fashion, lifestyle and home ware products as well as the best customer experience to our members. We work with ParcelPush towards the goal of making our customers even happier when they open up their brandsExclusive box.”

Andreas Otto, Managing Director at THE ICONIC: ”We loved the idea of surprising our customers with a little extras in their box, especially if it adds value and complements our fashion or beauty products.”

Craig Morris, Co-founder and Director at ParcelPush: “Our team maximises the conversion rates and customer satisfaction of both retail partners and advertisers ensuring that the right offers go into the right parcels and we have even invented a new advertising form that sticks to the outside of a box.”

ParcelPush has not only signed up THE ICONIC, brandsExclusive, DealsDirect and oo.com.au, but many smaller retailers as well, servicing categories such as fashion, lifestyle, footwear, car parts, pharmaceuticals, ladies lingerie, baby products, DVDs or electronics. Advertisers can run AB tests across different product groups to optimise conversion rates even in niche segments.

About ParcelPush

ParcelPush is the specialist for inserting flyer coupons or samples into e-commerce parcels. ParcelPush brings online retailers and advertisers together allowing them to choose from attractive opportunities within a password-protected online network. ParcelPush Pty Ltd is based in Sydney and was founded in 2012 by Craig Morris, an experienced general manager and e-commerce entrepreneur Bjorn Behrendt.

About THE ICONIC

Founded in late 2011, THE ICONIC is Australia’s leading online fashion retailer. Customers can choose from more than 500 brands and over 45,000 products. THE ICONIC sets the bar in Australian online retail, offering its customers free overnight shipping, 100 day free returns, and 3 hour delivery in Sydney. Find out more about THE ICONIC on Facebook: www.facebook.com/IconicAU

About brandsExclusive

brandsExclusive is Australia’s leading online shopping destination for fashion and accessories. Our community of savvy shoppers enjoy their favourite Australian and international labels at insider prices - up to 70% off retail. We work closely with over 800 premium brand partners to secure the best available offers on exclusive products for our members.

For further information please contact:

Website: www.parcelpush.com.au         
Tel: 1300 436 806
Twitter:  twitter.com/parcelpush

Craig Morris: [email protected]   
Bjorn Behrendt: [email protected]

Bjorn Behrendt today launched his new blog www.mobile-future.com.au where he shares thoughts and insights about mobile commerce and also online retailing in Australia. Read daily updates about the most relevant future trends and what will impact retailers and consumers in Australia in the years to come. Bjorn also published a page on which he shares his consulting expertise in case online retailers or internet startups would like to seek his advice around various topics ranging from online marketing attribution models to ERP systems or the lean startup method.

We just launched our new network pages where our advertising and retailing partners can view updates around the latest distribution and insert opportunities. This solution is designed also for the long-tail of e-commerce e.g. all online shops or eBay powersellers can participate with a minimum monthly shipping volume of 500 orders. http://www.parcelpush.com.au/network.html

We have an exciting news for advertisers: We have now grown 200,000 monthly insert opportunities and the first slots of up to 5 flyers per insert have already been sold.