Why you should AB test in-parcel advertising?

Trackable KPIs

100% trackable through promotional codes and dedicated landingpages

Targeting

Targeting & AB Test options by demographics and shopping categories

In-Home

Positive advertising moment within the home and tangible experience with brand-strenghening effects.

Experience

Millions of flyers delivered across Australia. 8 years in operation. Fully Australian owned.

We know how parcel ads work!

ParcelPush is confident that your flyer insert campaigns will work and we always optimise for the best conversion rates. We have lined up great distribution partners for you. Your campaigns can run for 3, 6 or 12 months and we continuously optimise your flyer or samples distribution network and targeting, giving you and us the best campaign results.

Selected Advertising References

ParcelPush ensures that your flyers, vouchers or samples are distributed by the right online retailers alongside the right product in order to maximize relevance and conversion rates. We target your advertising based on parcel attributes, demographic data, industry segments, product categories and even geographical areas. Flyers or vouchers should include dedicated coupon codes to track conversion rates for different campaigns. Trial campaigns determine the ideal targeting attributes for your flyer distribution with the highest possible ROI.

Reach online shoppers when they just received their desired parcel...

Examples

An advertiser and wants to distribute 100,000 x $10 cookbook vouchers, targeting online consumers. ParcelPush works with several fashion retailers. ParcelPush prints the flyers for the adviser and distributes a pallet to the retailer, who inserts the flyer into a delivery to the consumer, who ordered a pair of shoes. When the consumer opens the parcel, she is happy about her new shoes and the additional $10 cookbook voucher since she loves cooking as well. ParcelPush increased the voucher’s conversion rate through targeted insert marketing ensuring delivery to a current online buyer.
Call us to get a free quote on 1300 436806 or send us an email to craig@parcelpush.com.au


​We use actionable metrics for our marketing analytics

At ParcelPush we believe in thorough AB testing and data analytics. Although we charge our customers on a CPM basis, we do analyse actionable metrics in order to determine which channel and target audience works best. The most important metrics are all around conversion rates from one step in the conversion funnel to the next, plus we also try to drill down into cross-channel effects and fair attribution models with our clients. Read this cook book about how you can set up actionable metrics and analytics mainly using free google tools in your company that will allow you to determine what the revenue and value is of each marketing channel and how insert marketing performs in comparison to other channels...