Best Practice Example
The ParcelPush team has designed and analysed hundreds of voucher flyer creatives over time and shares with you a 5-step guide about how to design the perfect flyer with a voucher code offer on it in order to get the highest possible conversion rate results for your webshop:
Step 1: Print Size And Weight
We have found a DL-sized format (99x210mm) at 150gsm or 175gsm to work the best for the following reasons:
Step 2: Copy writing And Text Elements
The copy of your flyer is crucial and these are the standard elements that need to be worded according to your brand guidelines:
Step 3: Define Your Offer And Set Up The Right Conversion Tracking
This is probably the most important part, which many advertisers still get wrong although all marketing should really be made trackable. Always use these three elements for a flyer with a voucher code offer on it:
Step 4: Design and Layout
You need a graphics designer or an agency like ParcelPush, who is experienced in Photoshop to get this right as the design really makes a difference. Here are our design tips to get it right:
Step 5: Create And Test Different Versions Of Your Flyer By Measuring Results
Graphics Designers need to think like managers or entrepreneurs in today's data-driven world and need to find ways to learn and iterate designs quickly. Hence there is no way around AB testing different designs. Here are a few tips how to do design AB testing correctly:
ParcelPush Pty Ltd has been growing its distribution capacity tremendously by signing up well-known Australian retailers as partners in the last few month. The Insert Marketing Agency is now able to put your marketing collaterals into E-Commerce boxes of over 300,000 Australian online consumers every month - all of them experienced shoppers with access to credit cards or a PayPal account.
Your offers reach the consumer in the most positive moment of their e-commerce journey: The moment they open up the box!
Conversion rates are being compared to classical online marketing channels e.g. through offers on dedicated landing pages or through voucher codes.
Contact the ParcelPush team today to find out more about the new innovative insert marketing options for flyers, samples, pamphlets or brochures.
Bjorn Behrendt today launched his new blog www.mobile-future.com.au where he shares thoughts and insights about mobile commerce and also online retailing in Australia. Read daily updates about the most relevant future trends and what will impact retailers and consumers in Australia in the years to come. Bjorn also published a page on which he shares his consulting expertise in case online retailers or internet startups would like to seek his advice around various topics ranging from online marketing attribution models to ERP systems or the lean startup method.
42% of Australian consumers prefer to receive vouchers or coupons in the postal mail, while only 25% would like to receive such offers electronically via email, according to a recent Australia Post Consumer survey around mail findings. The statistic shows an even more promising result for brochures or catalogues which 51% of Australian consumers would prefer to receive via postal mail while only 14% would prefer to receive them via email. 84% the Australian people open their mail on the day it’s received (up 3% on last quarter), illustrates that people are genuinely interested in opening and reading their mail.
The survey results strengthen the above-the-line marketing channel around flyer distribution and especially great offers delivered as inserts within e-commerce boxes can be expected to show great conversion rates for online retailers. The survey strengthens this argument by stating "When thinking about the multitude of messages consumers are exposed to every day via email, television, daily, newspaper, magazines and outdoor billboards, the letterbox as a channel has great potential when the message needs to stand out from the clutter."
Press Release: ParcelPush Launches Australia’s First Advertising Network For E-commerce Parcel Inserts
February 27th, 2013: ParcelPush, the insert marketing specialist based in Sydney has launched Australia’s first advertising network for e-commerce parcel inserts under www.parcelpush.com.au already distributing over 200,000 inserts per month.
Inserts into e-commerce packages are a targeted way for advertisers in attracting new customers among online shoppers and especially baby boomers through direct marketing or national brand campaigns. The flyers, samples or vouchers reach the consumer in a positive moment and show high conversion rates especially in conjunction with a coupon offer.
In addition Australian online retailers and eBay powersellers of any size can now connect with advertisers through ParcelPush and leverage inserts as an attractive way to reduce shipping costs while giving value to their customers with attractive offers.
Everyone benefits by bundling insert capacities through the ParcelPush network: online retailers benefit by making additional revenue through inserts while providing a value-add to their customers, advertisers can reach out to active online shoppers by targeting specific product categories through large nation-wide campaigns across Australia and New Zealand.
E-commerce insert marketing was pioneered in the US and Europe through Amazon and even reached the European e-commerce long-tail in the last few years. The largest proportion of e-commerce shipments are handled by small to medium sellers and online shops.
ParcelPush is the insert marketing specialist around e-commerce parcels who brings online retailers and advertisers together. ParcelPush Pty Ltd is based in Sydney, NSW and was founded in 2012 by Craig Morris, an experienced general manager and e-commerce entrepreneur Bjorn Behrendt, who also is a co-founder of StyleTread.com.au.
For further information please contact
Tel: 1300 436 806
Download press release as PDF
We just launched our new network pages where our advertising and retailing partners can view updates around the latest distribution and insert opportunities. This solution is designed also for the long-tail of e-commerce e.g. all online shops or eBay powersellers can participate with a minimum monthly shipping volume of 500 orders. http://www.parcelpush.com.au/network.html
We have an exciting news for advertisers: We have now grown 200,000 monthly insert opportunities and the first slots of up to 5 flyers per insert have already been sold.
Back in the old days in the 1990s insert marketing was heavily used by the financial and telecoms sector. Consumer magazines accounted for 69% of all inserts in 1996* and often the inserts would simply fall out of the magazines or just remain for seconds in the hands of consumers. The internet and online retail revolution changed all of that. Voucher codes can now be redeemed online much quicker and who doesn't like to order something online and have that almost "Christmas-like" feeling, when the parcel arrives at home. Flyers that get inserted into eCommerce parcels are an excellent way to reach online consumers in a positive moment.
Letterbox distribution has been the traditional way in finding buyers for your services both at a local area and national basis. Despite the onset of the internet (....and email spam), printed Flyers/Vouchers are still very well accepted into households and are acted upon. Printed promotional mail with a "Call to Action" have one of the highest acceptance rates compared to other forms of direct marketing.
As with all successful marketing programs, you must target where you want your advertising dollar spent.
Inserting Flyers/Vouchers/Samples into ecommerce parcels together with a targeted letterbox distribution you are able to increase your conversion rate, cost effectively.
As an example, a Tree Arborist can target (via parcel insertions) to many scattered homes across a metropolitan area and they can also target some local area marketing via letterbox deliveries to all houses (not home units) in areas they are going to work in or are currently working in. This type of targeting ensures cost effective marketing and assists the Arborist with their work scheduling, etc.
Distribution of Flyers intelligently targeted, frequently distributed and offering something special for the recipient certainly assists with your success.
Our retail network is expanding rapidly and we can already distribute tenth of thousands of inserts every week, however the 5 available insert slots per parcel fill up quickly for February. Book your push now.
We are based in Sydney and serve large Australian marketing agencies and advertisers while cooperating with online retailers across AU and NZ.
"The difficulty lies, not in the new ideas, but in escaping from the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds."