Letterbox distribution has been the traditional way in finding buyers for your services both at a local area and national basis. Despite the onset of the internet (....and email spam), printed Flyers/Vouchers are still very well accepted into households and are acted upon. Printed promotional mail with a "Call to Action" have one of the highest acceptance rates compared to other forms of direct marketing. As with all successful marketing programs, you must target where you want your advertising dollar spent. Inserting Flyers/Vouchers/Samples into ecommerce parcels together with a targeted letterbox distribution you are able to increase your conversion rate, cost effectively. As an example, a Tree Arborist can target (via parcel insertions) to many scattered homes across a metropolitan area and they can also target some local area marketing via letterbox deliveries to all houses (not home units) in areas they are going to work in or are currently working in. This type of targeting ensures cost effective marketing and assists the Arborist with their work scheduling, etc. Distribution of Flyers intelligently targeted, frequently distributed and offering something special for the recipient certainly assists with your success.
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Our retail network is expanding rapidly and we can already distribute tenth of thousands of inserts every week, however the 5 available insert slots per parcel fill up quickly for February. Book your push now.
The ParcelPush team wishes everyone a Happy New Year and all the best for 2013! We certainly had a great start hear in Sydney, not only weather-wise, but we are also excited to see the ParcelPush team and community grow. We are working on some announcement for late J
Advertisers miss out on the Baby Boomer opportunity in AustraliaA Nielsen study from 2012 found out that baby boomers make the most money, they spend it, yet only 5% of advertising is geared toward this segment, which ParcelPush services as a core demographic in the insert marketing space...
Online Shoppers Have High IncomesTwo studies from 2011 and 2012 show that online shoppers have over-proportionally high incomes which makes them an attractive target group for ParcelPush advertisers. ParcelPush delivers all flyers, samples, coupons or vouchers only within ecommerce deliveries even matching the product that got purchased with the right marketing material....
Founding DayToday was a big day for ParcelPush since we celebrated our founding day 27/11/2012 in our office in the Eastern suburbs of Sydney. We are excited to offer Australian advertisers a new innovative marketing service around the distribution of flyers and samples plus to establish a network of powerful retailers that surprise their customers with value-adding inserts. More soon...
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"The difficulty lies, not in the new ideas, but in escaping from the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds." |