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Back in the old days in the 1990s insert marketing was heavily used by the financial and telecoms sector. Consumer magazines accounted for 69% of all inserts in 1996* and often the inserts would simply fall out of the magazines or just remain for seconds in the hands of consumers. The internet and online retail revolution changed all of that. Voucher codes can now be redeemed online much quicker and who doesn't like to order something online and have that almost "Christmas-like" feeling, when the parcel arrives at home. Flyers that get inserted into eCommerce parcels are an excellent way to reach online consumers in a positive moment.
* http://www.prweek.com/uk/news/61882/DIRECT-MARKETING-Inside-jobs---insert-market-booming-it-rsquos-not-regarded-successful-Lexie-Goddard-reports-improving-its-image/?DCMP=ILC-SEARCH
1 Comment
Trevor
22/4/2013 11:47:30 pm
Sounds like a waste of time and money Your comment will be posted after it is approved.
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