Advertisers miss out on the Baby Boomer opportunity in Australia
A Nielsen study from 2012 found out that baby boomers make the most money, they spend it, yet only 5% of advertising is geared toward this segment, which ParcelPush services as a core demographic in the insert marketing space...
Online Shoppers Have High Incomes
Two studies from 2011 and 2012 show that online shoppers have over-proportionally high incomes which makes them an attractive target group for ParcelPush advertisers. ParcelPush delivers all flyers, samples, coupons or vouchers only within ecommerce deliveries even matching the product that got purchased with the right marketing material....
Today was a big day for ParcelPush since we celebrated our founding day 27/11/2012 in our office in the Eastern suburbs of Sydney. We are excited to offer Australian advertisers a new innovative marketing service around the distribution of flyers and samples plus to establish a network of powerful retailers that surprise their customers with value-adding inserts. More soon...
We are based in Sydney and serve large Australian marketing agencies and advertisers while cooperating with online retailers across AU and NZ.
"The difficulty lies, not in the new ideas, but in escaping from the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds."