Your pick & pack area controls the consumer experience around receiving and opening the desired eCommerce delivery, but does your fulfilment team directly benefit from anything or even record their own profits?
Is your logistics area their own profit center with the highest moral and being able to afford to buy a new pingpong table or a new fridge?
Well, it is very easy for you to turn your dispatch area into a profit center by working hand in hand with us and your brand department in selecting valuable brands that wish to be included as a nice little extra in your boxes lifting the perceived value and loyalty. We call them: ParcelAds, although they not only include printed collateral with valuable offers, but also samples. Real products your customers can touch, smell, taste and feel.
If you sign up with us a a retailer, we manage the whole profits for you. All your fulfilment department needs to do is report back stats and send us an invoice. We manage the process, partners, logistics and for some of our partners we even stack the pick&pack stations.
We recommend to all of our clients to always have every flyer interaction tracked, which really is best-practice and almost a must-have in order to be able to analyse data of AB tests. These are the best practices we recommend:
We have just launched this new online ad planner for advertisers, which allows for easy configuration of the desired insertion campaign and advertising format. Advertisers can specify which demographics and shopping categories to target and select different options around the marketing materials. Once the ParcelPush campaign is configured and submitted, advertisers receive the link to review and compare the different pricing options such as regular delivery, BYO delivery or our hybrid pricing model with a success fee...
We have some very interesting options for local advertisers in Sydney to go out as a second or third flyer with some of our regular letterbox drops in Sydney this year.
Advantages for you:
LetterboxPush.com.au - a division of ParcelPush Pty Ltd has added unaddressed mail services powered by AusPost to its service portfolio, after many advertising clients requested nation-wide letterbox services.
"Unadressed Mail allows us to also reach locked-up office buildings or apartment blocks, which we previously weren't able to reach through our own network of posties." says Craig Morris, one of the directors of the business. "Previously we operated our GPS-tracked services in Sydney, Brisbane and Melbourne, but now we are able to reach 11.3m letterboxes across the country", he continues.
ParcelPush Pty Ltd took the logical step to also utilise its printing and logistics capabilities, which completes a 360° service for advertisers that would like to try unaddressed mailings without going through the hassle of applying, lodging, labelling and distributing the collateral themselves. All steps are taken care of by the experienced LetterboxPush team without additional costs.
Originally published by our co-founder and director Bjorn on LinkedIn: https://www.parcelpush.com.au/blog/how-to-design-the-perfect-flyer-with-a-voucher-offer-5-step-guide-with-tips-for-online-retailers
Our advertisers asked for it and we have listened. We will soon offer very competitive printing products on our new website: www.printpush.com.au - which is still running in beta mode... Advertisers will soon be able to select from printing products such as DL-sized flyers, brochures, door hangers or A4 letters at great discount rates. We proudly print in Sydney... More about the website launch soon.
Three of Australia’s most successful online retailers are now surprising their customers with exclusive offers.
Sydney, 15th October 2015: Aussie Farmers Direct, OzSale and CatchGroup have entered into an agreement with Australia’s leading inserts specialist ParcelPush Pty Ltd to exclusively manage their collated partner envelopes and samples.
Advertisers are now able to reach out to thousands of online shoppers every month by way of including a special offer, sample or coupon code within the envelopes. ParcelPush will not only manage the advertiser selection on behalf of these three large retailers, but will also work actively with the advertisers in developing the right offers, sample sizes and creatives complementing the Aussie Farmers, OzSale and Catch of the Day experiences. The 360degree service of ParcelPush includes high quality printing with competitive rates using a Sydney-based print factory, automated envelope collation, logistics coordination and conversion rate optimisation.
Duncan Kirk from Aussie Farmers Direct said: “ParcelPush was the right fit for us. They have scale, experience and a track record of building compelling offers that we felt would resonate with our customers.”
Each box is expected to have 4-6 exclusive offers inside, ranging from digital download offers, to cleaner specials, shoe vouchers, car repair discounts or gift vouchers for kids toys.
Director and co-founder of ParcelPush Pty Ltd, Bjorn Behrendt said: “We are extremely pleased to be able to work with such well-known brands as Aussie Farmers, OzSale and Catch after having successfully managed the inserts volume for other companies such as THE ICONIC, Pharmacy Online or StyleTread in the past few years. Thousands of Aussie Farmers, OzSale and Catch Group customers across Australia will receive their partner envelopes inside their food delivery boxes within the next couple of days.”
ParcelPush is Australia’s leading inserts and sample distribution specialist that forms the link between inserts distributors and national advertisers. The 3-year old company is 100% Australian owned and handles the end-to-end processes on behalf of its clients Australia wide. The company has invested into innovative processes in coordinating, printing, collating and distributing inserts, flyers and samples via parcels or letterbox envelopes. ParcelPush has offices, storage and production facilities in Bondi Junction, Kingsgrove, Mortdale, Brisbane and Melbourne.
For further enquiries, please contact:
Craig Morris (Director and Co-Founder)
firstname.lastname@example.org, 1300 436806, www.ParcelPush.com.au
We have just launched our special offers envelope for sellers that sell through marketplaces such as eBay, Gumtree, Amazon or others. Do you run your own online selling business? CHECK OUT THIS INSERT OFFER that might make your customers very happy. It surely increases customer loyalty, since everyone loves a little extra...
We are based in Sydney and serve large Australian marketing agencies and advertisers while cooperating with online retailers across AU and NZ.
"The difficulty lies, not in the new ideas, but in escaping from the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds."