Comparing Letterbox Distribution and Ecommerce Parcel Distribution

Letterbox distribution has been the traditional way in finding buyers for your services both at a local area and national basis. Despite the onset of the internet (....and email spam), printed Flyers/Vouchers are still very well accepted into households and are acted upon. Printed promotional mail with a "Call to Action" have one of the highest acceptance rates compared to other forms of direct marketing.

As with all successful marketing programs, you must target where you want your advertising dollar spent.

Inserting Flyers/Vouchers/Samples into ecommerce parcels together with a targeted letterbox distribution you are able to increase your conversion rate, cost effectively.

As an example, a Tree Arborist can target (via parcel insertions) to many scattered homes across a metropolitan area and they can also target some local area marketing via letterbox deliveries to all houses (not home units) in areas they are going to work in or are currently working in. This type of targeting ensures cost effective marketing and assists the Arborist with their work scheduling, etc.

Distribution of Flyers intelligently targeted, frequently distributed and offering something special for the recipient certainly assists with your success.