Best Practice ParcelAd Tracking

We recommend to all of our clients to always have every flyer interaction tracked, which really is best-practice and almost a must-have in order to be able to analyse data of AB tests. These are the best practices we recommend:

1. QR Codes have long reach mass market consumer acceptance and best practice is to URL-encode UTM tags e.g. for Google Analytics at the end of a landingpage URL.
2. Tiny URLs: In case you want to print a URL, consider a short URL that is easy to enter on a mobile phone, since 60-80% of traffic is mobile these days. We recommend www.bitly.com and then change to a nicely readable short URL
3. Coupon Codes: Classic way to track conversions. Link your coupon code to a valuable AUD value rather than a percentage off e.g. with a minimum spend, which has proven more successful and make the flyer look similar to a dollar note in terms of sizings.
4. Text messaging or calls through a tracked phone number. Happy to assist with the setup.
5. Dedicated Landingpages: Have dedicated landingpages for each campaign, channel and source, so that you can track the direct traffic from them... it is ok to make them short e.g. /ak /12 /go /new /signup...