Who shops online and
Lucrative Australian Baby Boomers
3.2 million Australian baby boomers are already online and they are almost as engaged
as their young cohorts a Nielsen study from 2012 finds.
Baby Boomers make the most money and they spend what they make!
Yet less than 5% of advertising is geared toward this lucrative segment.
ParcelPush targets this cohort for you through insert marketing campaigns.
Target High Income e-Shoppers
ParcelPush distributes your flyers or samples within eCommerce deliveries targeting a highly attractive customer segment: Online Shoppers!
Australian Online Consumer Age Breakdown 2012
32% of online shoppers already represent the lucrative 50+ segment and 27% are aged 35-49, which is a high income segment as well.
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