Who shops online and 
who will receive your ParcelPush?

  • The majority of Australian adult internet users (62 per cent) purchased a good or service online in the six months to April 2011. 
  • Australian Internet users aged from 35 to 44 were more likely than any other age group to have shopped online. 
  • Those Australians with higher incomes were also more likely to have shopped online, as were internet users in remote Australian locations.   Source: http://engage.acma.gov.au/commsreport/e-commerce/

Lucrative Australian Baby Boomers

3.2 million Australian baby boomers are already online and they are almost as engaged 
as their young cohorts a Nielsen study from 2012 finds.

Baby Boomers make the most money and they spend what they make! 
Yet less than 5% of advertising is geared toward this lucrative segment.

ParcelPush targets this cohort for you through insert marketing campaigns.

Target High Income e-Shoppers

ParcelPush distributes your flyers or samples within eCommerce deliveries targeting a highly attractive customer segment: Online Shoppers!


Who is online in Australia?

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1.5m Australian men and 1.6m women are already online and spending 95 hours online. 

Many of the ecommerce deliveries of ParcelPush partner retailers will target this demographic for you.
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Australian Online Consumer Gender Breakdown 2012

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Males age 50+ and Females age 50+ represent the two largest online consumer segments in this Nielsen study from 2012 about the Australian Online Landscape. 
Click the button below to download the full Nielsen study as a PDF.   << Click the image to enlarge

Australian Online Consumer Age Breakdown 2012

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32% of online shoppers already represent the lucrative 50+ segment and 27% are aged 35-49, which is a high income segment as well.

<< Click image to enlarge